Posts Tagged ‘commercial mortgage

14
Apr
11

Banks Can’t Touch This!

We close loans QUICK!Local Banks Can’t Touch Our Speed?

SPEED is the name of the game.  Sometimes you have clients who just need to close fast.  We can get the deals done QUICK, just check out these two closings…

Investor Refinance of a $1.2 million loan on a retail shopping center.  The client came to us after being denied by a local bank.  The note was due and the lender was willing to extend it on an adjustable loan but this borrower wanted a low fixed rate.  We closed her in 34 calendar days from app to closing BUT, she took 4 days to sign the commitment letter.  We could have closed this in 30 days!   We did this with our IN-HOUSE LENDING PROGRAM.   That was with a new appraisal, inspections, everything.  Her Rate? 5.9 fixed for 5 years.  

The borrower said at the closing, “Thank you SOOO much.  Orlando said I would be in good hands”.  If the borrower won’t hesitate, we can close conventional loans with great rates in 30 days consistently on our in-house program.

Discounted Note Deal closed in 8 days!  Sometimes people don’t have 30 days.  This guy was going to lose the property if he did not close by Wednesday.  The lender was calling the note and offered a deep discount if he would pay it off by a certain date-otherwise, they would execute the foreclosure.  He signed our agreement on Monday, March 28.  We ordered a quick review appraisal on the spot and had the file closed the following Wednesday-in just 8 business days through our private money fund.  This fund will look at any type of property as long as the deal makes sense.  It must be RE based, and we won’t go above 65% LTV but we can close lightning quick.  This borrower got $500,000 off on his note by closing on time and saved his property to boot!

The broker who sent the deal said, “Ernie called & is thrilled at how well everything went with the closing. He couldn’t thank me enough for getting this done in such a short time period. He now believes that I have the ability to get loans closed & will be sending referrals over my way.”   Closings beget more closings!

If you have a loan that needs to close quickly, or you know of someone who needs to close quickly, give me a call.  Our in-house lending and our private money fund are closing loans and fast. Call me today (888) 890-2416 or email at info@thefernandezgroup.com.

Perry Fernandez

P.S. We are closing commercial loans of all types, from the new High LTV 504 Refinances that can allow commercial refinances to 90% LTV all the way to private money transactions for people with “issues”, we can get them done!  Call me today at (888) 890-2416 for help for you or someone you know-we have money to lend!

12
Apr
10

Exponential Business Growth

Exponential Business Growth

Your database is an infinite source of revenue for you.  200 names marketed with alternating methods, such as emails and phone calls are good for a MINIMUM of 5 closings a month when done consistently (emails one month, phone call the next).  You just see 200 names, but those 200 people each know 50 people on a first name basis which makes the database 10,000 and don’t you think you can get just a small percentage of that?  Included in most people’s 50 “fast” names are insurance people, as well as colleagues, friends, church members, attorneys and more, the opportunities are endless!

And in tight times, you can add more value than ever before with a simple follow-up system of alternating emails and phone calls will have you top of their mind and inexpensively as well.  A common question I get goes something like this, “Perry, what do I talk about when I call these people? Especially when I just talked to them 2 months ago?  I was just wondering what kind of conversation topics you might suggest when you are talking to them that often?”

That first call after the first value added email should be a simple, “Just calling to make sure you received the helpful info I sent you” and then move into the best question of all…

“so how are things going?”

The key is to get them talking about their life and especially their problems because in the issues are the opportunities to sell other things…refer them to your affinity partners, etc.

The key is relationship, building trust, solving their problems and if everything is hunky dory, try to at least get a referral …something. Everyone needs to know a good Advisor, especially now as the market has changed.  Make sure they have all your contact info and know that they can refer you.  You do that on every call and you will be winning the game big time.

Remember, don’t make this hard…don’t call to sell them something.  Call to check in, make sure you have their info correctly in your database, check to make sure they received your helpful info, and then ask them “how they are doing” and listen.  Your database is a goldmine just waiting for you to tap it….

Perry

P.S.  Remember, in tough times, often a good commercial mortgage firm can make or break a deal.  Call me today to review not just changes in the industry but ways that we can help grow your business.  We are more than a brokerage-We are trusted advisors COMMITTED to YOUR success.  Just give us a call at 888-890-2416 or email us at info@thefernandezgroup.com

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30
Mar
10

Rise Up to Your Potential

Sometimes, I come across articles that I think are really good.  I like to share those with you from time to time.  I hope this adds value to you today.  Give me a call today at (888) 890-2416 or email us at info@thefernandezgroup.com to see all the ways I can build your business.  Enjoy this article by best selling author and leadership expert Dr. John C. Maxwell.

Discipline: The Path to Potential

By Dr. John C. Maxwell

He may have been the most naturally gifted baseball player of all time. He was clocked rounding the bases in an incredible 13 seconds. Yet, his speed was nothing compared to the power of his hitting. It’s been said there were home run hitters, and then there was this man – in a league of his own. The Guinness Book of World Records credits him with hitting the longest home run ever measured, at 643 feet.

The player I’m describing is the great Mickey Mantle. By the age of 19 he had been called up to play for the New York Yankees. He won a World Series his rookie year, and his teams would capture seven championships over the course of his career. By the time he retired, Mantle had played more games as a Yankee than any other player, and had been named MVP of the American League three times. He still holds the all-time World Series records for home runs, runs scored, and runs batted in.

Yet, in spite of his impressive accomplishments, experts believe Mickey Mantle never reached his potential. Most blame Mantle’s chronic knee injuries for preventing him from doing more. But injuries weren’t the root of the problem. What most people didn’t know was that Mantle was a raging alcoholic.

At age 62, with his health and family life a mess, Mantle checked into the Betty Ford Clinic and started the long road to sobriety. Looking back from this vantage point, he assessed his career:

I never fulfilled what my dad had wanted [to be the greatest player who ever lived], and I should have. God gave me a great body to play with, and I didn’t take care of it. And I blame a lot of it on alcohol.

Everybody tries to make the excuse that injuries shortened my career. Truth is, after I’d had a knee operation the doctors would give me rehab work to do, but I wouldn’t do it. I’d be out drinking… I hurt my knees through the years, and I just thought they’d naturally come back. Everything has always come natural to me. I didn’t work hard at it.

Despite his great natural talent, Mickey Mantle never disciplined himself off the field. By the time Mantle was ready to change, it was too late. His liver was ruined from a life of alcoholism, and he died at age 64 from inoperable cancer.

Four Truths about Discipline

What were you born to do? What is your dream? To become the person you have the potential to be, you have to cultivate a life of discipline. Consider these truths concerning discipline:

Discipline Comes with a Price Tag

Discipline is costly. It demands a continual investment of time, energy, and commitment at the expense of momentary pleasure and ease. Discipline means paying hours of practice to win the prize of skill. Discipline means giving up short-term benefits for the hope of future gain. Discipline means pressing on to excellence long after everyone else has settled for average.

Discipline Turns Talent to Greatness

When you read about someone like Mickey Mantle, you realize that too much talent can actually work against someone. Super-talented individuals can coast on sheer ability and neglect building the daily habits of success that will sustain them. Poet Henry Wadsworth Longfellow shared much insight when he wrote:

The heights by great men reached and kept
Were not attained by sudden flight,
But they, while their companions slept,
Were toiling upward in the night.

If you want to reach your potential, attach a strong work ethic to your talent.

Discipline Focuses on Choices, Not Conditions

In general, people approach daily discipline in one of two ways. They focus on the external or the internal. Those who focus externally allow conditions to dictate whether or not they remain disciplined. Because conditions are transitory, their discipline level changes like the wind.

In contrast, people with internal discipline focus on choices. You cannot control circumstances, nor can you control others. By focusing on your choices, and making the right ones regularly, you stay disciplined.

Discipline Does Not Bow Down to Feelings

As Arthur Gordon said, “Nothing is easier than saying words. Nothing is harder than living them, day after day. What you promise today must be renewed and redecided tomorrow and each day that stretches out before you.”

If you do what you should only when you really feel like it, then you won’t build disciplined habits. At times, you have to act contrary to emotions. If you refuse to give into your lesser impulses, no matter how great they will make you feel in the moment, then you’ll go far.

Summary

Discipline is a matter of taking total responsibility for your future. Choose not to blame circumstances for the outcome of your life. Choose to go beyond your natural talent. Choose to make wise decisions repeatedly. Choose discipline as the path to your potential.

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26
Mar
10

Be Fearless

Here is helpful insight from a very successful professional Brain Peart…                                 

The High Cost of Fear!

Based on the news, I can’t believe there is anyone still alive to read this…you would think every Realtor and mortgage person is already dead on arrival.  But I have news for you…the only thing we have to fear is fear itself-apologies to FDR!

Let me ask you three questions….First, which is riskier…Nuclear power or sunlight?  Second, which animal is responsible for more deaths in the US…alligator, bear, deer, shark or snake?  Third, which causes the greatest number of fatalities worldwide on average….war, suicide or homicide?

Chernobyl was the worst nuclear accident in history.  By 2006, 20 years after the incident, there were less than 100 people who have died from that incident.  8000 Americans are killed EACH year due to skin cancer, mostly caused by overexposure to the sun.

Each year, deer cause 130 human fatalities, 7 times MORE than alligators, bears, snakes and sharks COMBINED!  Deer don’t pack heat, they just step in front of cars….

In most years, war causes less fatalities than homicides…and suicides cause twice as many deaths as homicides.  All of this is to remind us that much of the world’s misfortunes are not caused by what we are afraid of but by BEING AFRAID.  At Chernobyl, panicky business owners fled, unemployment and poverty soared.  Anxiety, depression, alcoholism and suicide were rampant.  There was such fear among mothers about their unborn babies’ health that there were 100,000 unnecessary abortions.

So what is the point of all this?  Unless you are close to retirement, go ahead and play golf, work hard, enjoy your family, continue to invest and save….you WILL live to see brighter days.  And oh yes, turn off the news…it’s poison.

Perry Fernandez

P.s. There has never been a better time to buy real estate!  We are here to help take your business to the next level.  Our help is free and our success stories continue to grow.  Call me today and I can explain to you all the many ways I can grow your business from our commercial loan products.  WE ARE HERE TO HELP!  Call me today at (888) 890-2416 to set a time to get together and brainstorm ways to help your business. Be Blessed.

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05
Feb
10

Building Rapport

In nearly every market across the country sales volume is down significantly.  Many markets are off by over 25%.  That means there are over 25% less commissions to be earned.  The pie is smaller.  How can you ensure that you get your piece of it? It’s a Buyer’s Market.  Buyers have an advantage and they know it.  To capture the serious motivated Buyers, to have them take you seriously, to have them want to meet with you and work with you, you need to have a captivating interaction with them by phone or e-mail.

There is only one way to have that interaction.  I recently read an article written by Rich Levin that really had some good tips on that initial interaction.  I hope you enjoy it!

“The Interaction: If the person you are talking to is in your Sphere of Influence, a personal referral or a repeat customer, start by asking questions that show you are interested in them and their move.  You then ask questions about what they are looking for and where.  As you answer their questions, you then proceed with the script below.

Provide the information they want regarding the property they are inquiring about and immediately ask a follow up question that indicates that you are knowledgeable and interested in what they want.  Like this: “That one is $279,900.  Is that the price range you were considering or are you looking higher or lower than that?” Then follow up with similar information and questions about location, number of bedrooms, and square footage.

You then ask, “Tell me all the things you are looking for in a new home and I’ll make some notes.” If you have gotten this far and they have answered all your questions, follow this process to make the appointment (if you want it).

As they offer their desires, acknowledge them with comments like: “great,” “sounds perfect,”  “I like that too,”  “mmm hmmm” to indicate your sincere attention and interest.

Next, ask this: “Do you have a copy of all the latest documents and contracts used during the purchase process?  I find that if you are familiar with the paperwork ahead of time it adds to your confidence and reduces stress when it is crunch time and you want to make a decision on a home that you like.  Has anyone gone over a copy of that paperwork with you?”

And ask this: “Hmm, has anyone sat down with you and gone over the whole process of buying, like when you will need legal counsel, what inspectors and inspections you may want… really everything from now until you are happily moved in so you can be more comfortable and confident through the whole process?”

And finish with: “Let’s do this.  Let’s get together.  I don’t bite.  I promise. I’ll go over all of that with you.  I’ll give you a copy of all the paperwork and I’ll walk through the whole process with you.  If we hit it off, I’ll help you buy your next home.  If not, we’ll go our separate ways and I promise you will be a lot more informed, confident and ready to buy.  Although, I think we are going to like each other.  What afternoon this week would be best for you?”

Some variation of this is the only way to capture Serious Motivated Buyers.  With Internet leads you do exactly the same thing in an e-mail exchange.”

I hope you found this information useful.  We are trusted advisors  focused on helping YOUR business.  To find out more about what we can do for you, email us at info@thefernandezgroup.com or visit us at http://thefernandezgroup.com




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