Archive for the 'Boosters' Category

09
Mar
11

Clear Vision to Stimulate the Economy

We Need Vision to Stimulate the EconomyI attended our bi-weekly  men’s “Band of Brothers – Meat Only Potluck” at Jubilee Christian Center in San Jose, Ca last night. Since I was in a hurry, I went to the fast food drive-thru and bought the meal deal 10 taco package from Taco Bell to share with the other men.

For sure, it may not hit all the P90X mineral and nutrient levels, but it didn’t matter, the tacos combined with whatever meat meals someone else brought always seemed to go down better when you’re surrounded by Godly men in pursuit of something more and anticipating a word of direction for their lives.

For the past several weeks, the discussions at these “Band of Brothers – Meat Only Potlucks” have been centered around Dr. Myles Munroe’s book on “Vision” –  The Power of Vision, Being Directed by a Clear Vision, Your Potential in the Vision.

As men, we all need to have a vision for ourselves, our family and our business. From Stephen Covey’s book, The 7 Habits of Highly Effective People, Habit #2 is “Beginning with the End in Mind”, having a clear vision of what we want to accomplish, or better yet, having clarity as to our purpose.

I wanted to share some of my notes about our discussion last night.

Jesus said…I must be about my Father’s business (Luke 2:49)….for this purpose I have been sent (Luke 4:43)…I have finished the work which You have Given Me (John 17:4)

We must be directed by a clear vision by asking ourselves the burning questions that open us up to those mysterious answers awaiting to be confirmed by our inner desires, such as, What is it I want? (Neh 2:4)…Why was I born?

To have a vision, we must choose where we want to go in life and then be Decisive and Faithful in carrying it out. However, in order to find your vision, you must be in touch with the values and priorities of The Kingdom of God.

Just as important, we have to know our potential for fulfilling vision. Now to him who is able to do immeasurably more that all we ask or imagine, according to his power that is at work with us (Eph 3:20)

Remember that whatever we were born to do, we are equipped to do. And we must come into awareness of our potential. For God will never call us to an assignment without giving us the provision of accomplishing it. Don’t ever allow anyone else to judge your potential.

Ultimately, dreams are given to us to draw out what’s already inside us and to activate God’s power in enabling us to achieve our visions.  Our ability to accomplish our vision is manifested when we say Yes to our dream and Obey God.

If you are in search of your Vision and happen to be in the Silicon Valley Area, Ca, I encourage you to attend a Band of Brothers event.  Email me for more information at perry@thefernandezgroup.com.

The Fernandez Group has a passion for creating solutions needed to improve the local economy and America. We believe that improving the economy by job creation comes from local entrepreneurs and investors having a clear vision. To learn more about how we can help stimulate the economy from our commercial capital services, please contact us at info@thefernandezgroup.com or call us at 888.890.2416.

08
Sep
10

Are You Planning to Fail?

I recently read the following article from John Maxwell, a leadership expert.  I thought it would add value to your life. Enjoy this article!

Principle-Centered Planning

You may have heard the expression, “Rome wasn’t built in a day.” Well, Rome wasn’t built on accident, either. The coliseum, the pantheon, Saint Peter’s basilica… these architectural marvels weren’t the offspring of happenstance. They were created only after architects had spent countless hours developing blueprints of the buildings’ foundations and structural frameworks.

A blueprint, as the outline of the building plan, is a vitally important document. Even so, the blueprint only represents a small step in the planning process. Before a building can be constructed, its planners must also budget expenses, consider what raw materials to use, and determine how to recruit labor. A good building plan starts with a blueprint, but extends far beyond it.

7 Principles to Guide Your Planning Process and Help you Achieve Your Dreams

It’s hard to achieve anything consequential without a written plan. However, putting a plan on paper isn’t enough. Regardless of how thorough, concrete, or ingenious a plan may be, it won’t happen unless additional ingredients are injected into the planning process. In my experience, I’ve observed seven principles that are absolutely critical to successful planning.

1) The Principle of Passion
When we’re passionless, we procrastinate on the plan or burnout trying to execute it. With passion, we approach our plans with excitement and a sense of urgency. Passion gives planning energy. Passion also gives planning focus. As Tim Redmond says, “There are many things that will catch my eye, but there are only a few things that will catch my heart. It is those I consider to pursue.” Passion narrows our vision so that the plan dominates our attention and distractions fade into the background.

2) The Principle of Creativity
Of the seven planning principles, we violate the principle of creativity the most. By gravitating to concreteness, we sacrifice creativity. We settle for what’s easy to wrap our minds around, and we neglect to wrestle with harder, more difficult dilemmas. I’m convinced that leaders are too busy doing to think and provide ideas. Even the rare leaders who think creatively often neglect to encourage the people around them to do the same. Consequently, a majority of teams rely on one person for creative thought and end up starved for good ideas.

3) The Principle of Influence
When you prepare your plans, ask yourself the question, “Am I able to influence the resources needed to fulfill my planning and mission?” To accomplish your plan, you’ll need influence over people, finances, and your schedule. The support of people, especially other influencers, can make or break your plan. Make a priority to build relationships with them. In particular, find the key to their lives by learning what matters most to them. If you continually add value to the influencers around you in meaningful ways, then you’ll be more likely to receive their assistance when you need it.

4) The Principle of Priorities
I’m amazed by the amount of people who begin to plan their careers before taking the time to prioritize their lives. You have no right, nor any reason, to start planning your life until you know what you’re living for and what you’re willing to die for. It’s important to find your purpose so that you run, not on the fast track, but on your track. The key to a prioritized life is concentration followed by elimination. As Peter Drucker observed, “Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration. Our motto seems to be, let’s do a little bit of everything.” We must cease to dabble in everything before we can become excellent at anything.

5) The Principle of Flexibility
In leadership, be mentally prepared that not everything will go according to your plans. Then, when plans unfold unexpectedly, you’ll be prepared to see new opportunities. Some of the best things I’ve received in life have been surprises that I could never have planned in advance. When plans go awry, don’t just stand there. By staying in motion, you create movement. Be resourceful enough to improvise when circumstances push you off course.

6) The Principle of Timing
I credit Robert Schuller for teaching me a lesson about timing-the peak-to-peak principle. Most of the time, our decisions are based on our emotional environment rather than reality. When we’re in the valleys of life, we don’t see clearly. Our perspective is limited, and all we see are the problems around us. In the valleys we make decisions, not to better ourselves, but to escape our problems. Never make a major decision in the valleys. Wait until you get to the peak where you can see clearer and farther. By reserving big choices for the peaks, you’ll avoid making rash decisions that you’ll regret later.

7) The Principle of Teamwork
A worthwhile plan ought to be bigger than your abilities. You shouldn’t be able to accomplish it alone. Each of us has areas of weakness, blind spots, and shortcomings. Unless we rely on a team to help us, our plans succumb to our personal limitations. A sign in Coach Bill Parcells’ office stated his philosophy plainly, “Individuals play the game but teams win championships.” What we can do alone pales in comparison to the potential we have when we work together.

Review
Putting a plan on paper is easy; putting a plan into practice takes leadership. I trust these seven principles will aid your efforts to translate written plans into reality. Let’s review them:

1) The Principle of Passion

2) The Principle of Creativity

3) The Principle of Influence

4) The Principle of Priorities

5) The Principle of Flexibility

6) The Principle of Timing

7) The Principle of Teamwork

About

John C. Maxwell is an internationally recognized leadership expert, speaker, and author who has sold over 16 million books. EQUIP, the organization he founded has trained more than 2 million leaders worldwide. Every year he speaks to Fortune 500 companies, international government leaders, and audiences as diverse as the United States Military Academy at West Point, the National Football League, and ambassadors at the United Nations. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell was named the World’s Top Leadership Guru by Leadershipgurus.net. He was also one of only 25 authors and artists named to Amazon.com’s 10th Anniversary Hall of Fame. Three of his books, The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader have each sold over a million copies.

You see, I am more than just a commercial loan officer, I am a valuable asset that can help you plan a great year.  Just give me a call today at 888-890-2416.

Go the Distance!

Perry Fernandez

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03
Aug
10

Are You Pro-Choice?

“Next to life itself, the power to choose is your greatest gift.” –Stephen Covey

You cannot choose what happens to you. And trust me, God makes it rain on the just and the unjust so you are not the only person in the world who experiences tough situations. How you choose to respond to those situations is what makes your life better or worse. YOU ARE WHERE YOU ARE BY YOUR CHOICES, NOT YOUR CIRCUMSTANCES. The essence of being human is you get to direct your own life. Even genes, environment or upbringing is not an excuse. You don’t choose your genes, but you choose how you react to them. I can CHOOSE to eat healthy, CHOOSE to exercise, CHOOSE to not let stress bother me and someone else’s fate DOES NOT NEED TO BE MY FATE!

America takes the easy and cheap road of blaming everything else and it is a bunch of bull. We are where we are as a country, you are where you are as an individual, by your choices. Period. How LIBERATING this thought is!

Your past doesn’t matter anymore. That is SOOO exciting. You can choose today to break ties with your past and start anew. You can choose to eat better, exercise, get a good attitude, attack the calls with joy and vengeance and it is all a choice that YOU CONTROL! How awesome. All day long you make choices, and those choices determine your destiny. Make good choices.

And one of the best choices you can make to help your business grow is to utilize a commercial finance team that really cares about the end result, for the client, and for you.  We focus on what is the best solution for that client regardless of financials.  We move quick and stay in touch with you throughout the process so you never feel, “in the dark”.  AND I DON’T CHARGE ANY UPFRONT FEES.  You can step up to our service and there is no difference in cost or rate over whoever else you have used or that your client is using.  Just better service.

So if you want to have more closings, consider making the smart choice and giving me a call at 888-890-2416. I will respond quickly and I will help you and your clients succeed.  I look forward to serving you today!

Perry

p.s.  Remember, now more than ever, experience matters.  I can help you and your clients get into that property.  Just give me a call today at 888-890-2416.  The choice is up to you!  I look forward to serving you today…..

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22
Apr
10

Put on Your Cape and Fly!

You Are The Heroes!

“The credit belongs to the man who is actually in the arena; whose face is marred by sweat and blood; who strives valiantly; who errs and comes short again and again because there is no effort without error and shortcoming; who knows the great enthusiasms, the great devotion, spends himself in a worthy cause; who at best knows in the end the triumph of high achievement; and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never tasted victory or defeat.”-Theodore Roosevelt

As I powered through the week, taking calls, making calls, writing loans and booking deals…I was stunned at the overall negativity amongst most.  I would call a lender to run a deal by them and they would sound like their mother just passed away.  I must admit, one of those days I got down myself as the sheer vastness of everyone’s depression, combined with some temporary sales defeats, had me temporarily focused on the negatives all around me.  But as I woke up the next day through my routine, I got myself fired up again, and realized that you guys are the heroes in this marketplace.

Sales people, mortgage people, Realtors, those that are left in the arena are the hope of this time.  Most people are looking to the Government, and begging them to take control of more and more, but I don’t think that will fix things long term.  More government, in my opinion, is a band-aid, not a solution.  The solution resides with us, those that are left in the arena.  It is on our efforts, our creativity, our ridiculous optimism that the tide will eventually turn.  You may think your labors amount to nothing, and that you are at the mercy of forces beyond your control.  And in many ways, you are.  But you can still control your response, you still have a say in how your life will play out.  And you ARE out there making it happen.

I want to encourage you to stay in the arena because the country needs the fighters.  If you are still in this market at this point then you are a fighter.  You, not the government, are the true hope of this country.  People need positive people, they need hope, they need good stories.  They need heroes-they need you.  And many of you are having awesome years. True, many Realtors and mortgage people are struggling.  But if you are reading this, then you are still in the game.  You are still fighting.  You are still experiencing the high’s, the low’s, victory and defeat.  It is Roosevelt’s quote being lived out each day.  And if this economy does completely crash and the banking system collapses, then I am going to crash greatly, for my place is NOT with the cold and timid souls. I know both victory and defeat.

And I think we can accomplish so much more if we work together to help each other’s businesses. Let’s touch base if for no other reason than to encourage each other.  Give me a call at 888-890-2416 or email me at info@thefernandezgroup.com and let’s do lunch or coffee and discuss ways to succeed together.  Two are better than one, let’s join forces and craft our own destinies out of this trying time.  Talk to you soon!

Perry

p.s. To find out more about our Commercial Financial capabilities that can help you close more transactions, or to just touch base and try to encourage each other during the battle, give me a call today at 888-890-2416 or email me at info@thefernandezgroup.com.  I would love to get together with you and join forces to build an awesome future.

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12
Apr
10

Exponential Business Growth

Exponential Business Growth

Your database is an infinite source of revenue for you.  200 names marketed with alternating methods, such as emails and phone calls are good for a MINIMUM of 5 closings a month when done consistently (emails one month, phone call the next).  You just see 200 names, but those 200 people each know 50 people on a first name basis which makes the database 10,000 and don’t you think you can get just a small percentage of that?  Included in most people’s 50 “fast” names are insurance people, as well as colleagues, friends, church members, attorneys and more, the opportunities are endless!

And in tight times, you can add more value than ever before with a simple follow-up system of alternating emails and phone calls will have you top of their mind and inexpensively as well.  A common question I get goes something like this, “Perry, what do I talk about when I call these people? Especially when I just talked to them 2 months ago?  I was just wondering what kind of conversation topics you might suggest when you are talking to them that often?”

That first call after the first value added email should be a simple, “Just calling to make sure you received the helpful info I sent you” and then move into the best question of all…

“so how are things going?”

The key is to get them talking about their life and especially their problems because in the issues are the opportunities to sell other things…refer them to your affinity partners, etc.

The key is relationship, building trust, solving their problems and if everything is hunky dory, try to at least get a referral …something. Everyone needs to know a good Advisor, especially now as the market has changed.  Make sure they have all your contact info and know that they can refer you.  You do that on every call and you will be winning the game big time.

Remember, don’t make this hard…don’t call to sell them something.  Call to check in, make sure you have their info correctly in your database, check to make sure they received your helpful info, and then ask them “how they are doing” and listen.  Your database is a goldmine just waiting for you to tap it….

Perry

P.S.  Remember, in tough times, often a good commercial mortgage firm can make or break a deal.  Call me today to review not just changes in the industry but ways that we can help grow your business.  We are more than a brokerage-We are trusted advisors COMMITTED to YOUR success.  Just give us a call at 888-890-2416 or email us at info@thefernandezgroup.com

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30
Mar
10

Rise Up to Your Potential

Sometimes, I come across articles that I think are really good.  I like to share those with you from time to time.  I hope this adds value to you today.  Give me a call today at (888) 890-2416 or email us at info@thefernandezgroup.com to see all the ways I can build your business.  Enjoy this article by best selling author and leadership expert Dr. John C. Maxwell.

Discipline: The Path to Potential

By Dr. John C. Maxwell

He may have been the most naturally gifted baseball player of all time. He was clocked rounding the bases in an incredible 13 seconds. Yet, his speed was nothing compared to the power of his hitting. It’s been said there were home run hitters, and then there was this man – in a league of his own. The Guinness Book of World Records credits him with hitting the longest home run ever measured, at 643 feet.

The player I’m describing is the great Mickey Mantle. By the age of 19 he had been called up to play for the New York Yankees. He won a World Series his rookie year, and his teams would capture seven championships over the course of his career. By the time he retired, Mantle had played more games as a Yankee than any other player, and had been named MVP of the American League three times. He still holds the all-time World Series records for home runs, runs scored, and runs batted in.

Yet, in spite of his impressive accomplishments, experts believe Mickey Mantle never reached his potential. Most blame Mantle’s chronic knee injuries for preventing him from doing more. But injuries weren’t the root of the problem. What most people didn’t know was that Mantle was a raging alcoholic.

At age 62, with his health and family life a mess, Mantle checked into the Betty Ford Clinic and started the long road to sobriety. Looking back from this vantage point, he assessed his career:

I never fulfilled what my dad had wanted [to be the greatest player who ever lived], and I should have. God gave me a great body to play with, and I didn’t take care of it. And I blame a lot of it on alcohol.

Everybody tries to make the excuse that injuries shortened my career. Truth is, after I’d had a knee operation the doctors would give me rehab work to do, but I wouldn’t do it. I’d be out drinking… I hurt my knees through the years, and I just thought they’d naturally come back. Everything has always come natural to me. I didn’t work hard at it.

Despite his great natural talent, Mickey Mantle never disciplined himself off the field. By the time Mantle was ready to change, it was too late. His liver was ruined from a life of alcoholism, and he died at age 64 from inoperable cancer.

Four Truths about Discipline

What were you born to do? What is your dream? To become the person you have the potential to be, you have to cultivate a life of discipline. Consider these truths concerning discipline:

Discipline Comes with a Price Tag

Discipline is costly. It demands a continual investment of time, energy, and commitment at the expense of momentary pleasure and ease. Discipline means paying hours of practice to win the prize of skill. Discipline means giving up short-term benefits for the hope of future gain. Discipline means pressing on to excellence long after everyone else has settled for average.

Discipline Turns Talent to Greatness

When you read about someone like Mickey Mantle, you realize that too much talent can actually work against someone. Super-talented individuals can coast on sheer ability and neglect building the daily habits of success that will sustain them. Poet Henry Wadsworth Longfellow shared much insight when he wrote:

The heights by great men reached and kept
Were not attained by sudden flight,
But they, while their companions slept,
Were toiling upward in the night.

If you want to reach your potential, attach a strong work ethic to your talent.

Discipline Focuses on Choices, Not Conditions

In general, people approach daily discipline in one of two ways. They focus on the external or the internal. Those who focus externally allow conditions to dictate whether or not they remain disciplined. Because conditions are transitory, their discipline level changes like the wind.

In contrast, people with internal discipline focus on choices. You cannot control circumstances, nor can you control others. By focusing on your choices, and making the right ones regularly, you stay disciplined.

Discipline Does Not Bow Down to Feelings

As Arthur Gordon said, “Nothing is easier than saying words. Nothing is harder than living them, day after day. What you promise today must be renewed and redecided tomorrow and each day that stretches out before you.”

If you do what you should only when you really feel like it, then you won’t build disciplined habits. At times, you have to act contrary to emotions. If you refuse to give into your lesser impulses, no matter how great they will make you feel in the moment, then you’ll go far.

Summary

Discipline is a matter of taking total responsibility for your future. Choose not to blame circumstances for the outcome of your life. Choose to go beyond your natural talent. Choose to make wise decisions repeatedly. Choose discipline as the path to your potential.

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26
Mar
10

Be Fearless

Here is helpful insight from a very successful professional Brain Peart…                                 

The High Cost of Fear!

Based on the news, I can’t believe there is anyone still alive to read this…you would think every Realtor and mortgage person is already dead on arrival.  But I have news for you…the only thing we have to fear is fear itself-apologies to FDR!

Let me ask you three questions….First, which is riskier…Nuclear power or sunlight?  Second, which animal is responsible for more deaths in the US…alligator, bear, deer, shark or snake?  Third, which causes the greatest number of fatalities worldwide on average….war, suicide or homicide?

Chernobyl was the worst nuclear accident in history.  By 2006, 20 years after the incident, there were less than 100 people who have died from that incident.  8000 Americans are killed EACH year due to skin cancer, mostly caused by overexposure to the sun.

Each year, deer cause 130 human fatalities, 7 times MORE than alligators, bears, snakes and sharks COMBINED!  Deer don’t pack heat, they just step in front of cars….

In most years, war causes less fatalities than homicides…and suicides cause twice as many deaths as homicides.  All of this is to remind us that much of the world’s misfortunes are not caused by what we are afraid of but by BEING AFRAID.  At Chernobyl, panicky business owners fled, unemployment and poverty soared.  Anxiety, depression, alcoholism and suicide were rampant.  There was such fear among mothers about their unborn babies’ health that there were 100,000 unnecessary abortions.

So what is the point of all this?  Unless you are close to retirement, go ahead and play golf, work hard, enjoy your family, continue to invest and save….you WILL live to see brighter days.  And oh yes, turn off the news…it’s poison.

Perry Fernandez

P.s. There has never been a better time to buy real estate!  We are here to help take your business to the next level.  Our help is free and our success stories continue to grow.  Call me today and I can explain to you all the many ways I can grow your business from our commercial loan products.  WE ARE HERE TO HELP!  Call me today at (888) 890-2416 to set a time to get together and brainstorm ways to help your business. Be Blessed.

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16
Mar
10

How do You define Success?

I think all people on some level want to be successful.  I really do.  Yet few people ever take the time to really define what success means to them.  They know what it does NOT feel like, in other words, they know they are not where they WANT to be, but ask them exactly what success means to them and it takes most people aback.

Yet you cannot get to where you want to go if you do not clearly define where you want to go.  And although this is plainly obvious, somehow we miss the part of sitting down and writing out clearly what success looks like.  So as we hit the onset of the 4th quarter, what better time then now to sit down, get by ourselves somewhere and write down where we want to go.  It starts with a mission statement.  Why are you here?  What is the purpose of your job, your life?  I know this gets beyond the realm of work but really, is not life one indivisible whole?  Work is a means to an end but can also be the end in and of itself.  Your work could be where you impact the world for good.  At least where you impact the lives of the people you help into investments.  And then from your surplus you can take some of it and apply it to great needs in the world.

Most people forget that they are part of the human race and they are here for a reason.  One guy was telling me, I love my life.  I go into work every day and put almost no effort in and yet I always close the same amount and it is enough to meet all my needs.  To him I would say, Why are you holding back?  If it takes you 8 hours to do 2 hours worth of work and maintain your lifestyle then you should do one of two things, reduce your work hours to 2 a day and spend the rest of the time at home building into your family or apply yourself better the other 6 hours to earn more income.  Then with your surplus, give to those in need.  As he sits now, he robs his family of time and robs the world of money that could be put to use.  That is not success- that is holding back.  He may be comfortable, but eventually that comfort will end.  You can not stay stationary, you either are moving forward or falling back.  So what is your mission?  A mission statement should be short, to the point, and fire you up.  It is the broad direction in which you are heading and with that in mind, you can then begin to define your vision of what success looks like.  The more clear you are on your vision the more likely it is to happen.

So take some time, think about where you want to go and get clear on it and then go for it!  The world is waiting for those brave people who clearly define success and then step up to the plate.  To you is the world and everything in it!

If you would like to discuss the capital needs for your business or real estate project please contact The Fernandez Group at info@thefernandezgroup.com or visit us online at http://thefernandezgroup.com

19
Feb
10

Number 5 is Alive!

I am a BIG advocate of the Law of 5 in sales.  Simply put, it has been proven in test after test that 80% of the business comes after the 5th contact.  Hence, the reverse is true- if you are NOT taking each lead, each marketing system, etc. out to 5 steps then you are MISSING OUT on 80% of the business!  But more and more of late, in my own business and in those around the country, it seems that the law of 5 is just the beginning.

Clients don’t seem to make their decisions on the first call anymore, even if they are referred.  Often, we are following up 5, 6, 8 times or more to capture the business.  Many of you have been getting these tips from me for a while but only now are many of you beginning to call and take advantage of all the ways I can grow your business for free.    Why is that?  Why do people have to see you for a couple of months to start opening up and start using you?  Think of your own life for a minute. You get barraged with ads, the average person sees over 1000 ads a DAY yet you barely remember any of them.  Add to that the fact that you are overloaded with worries and life and you are hesitant to jump on ANYTHING when you first hear it.  It takes time for you to accept anything but if you hear about something enough, you may very well take the plunge.  Whatever it is. Well,  commercial clients and residential clients are the same.  We are in a NEW AGE WHERE CONSISTENTLY ADDING VALUE IS ONE OF THE FEW WAYS TO DIFFERENTIATE YOURSELF.  Following up with alternating mail outs and phone calls to the people who have called you off of ads or listings is one way, following up with past clients and finding new ways to help them is another, and so on.  The key is-you can’t quit after a couple of tries.  You must stay consistent.  The benefits don’t come in the first week, and sometimes not even in the 5th but the 8th or the 10th.

The Fernandez Group is committed to your success.  Contact us today at info@thefernandezgroup.com or visit us online at http://thefernandezgroup.com to see all the creative ways we can help you grow your business and invest in more real estate. We look forward to working with you!

16
Feb
10

Secrets to Overcoming Call Reluctance

There are many forms of call reluctance, the most common has to do with hitting your goals consistently.  You may be telling yourself every day that you need to do X number of calls per day.  You may even set aside the time to make those calls. When the time comes, other things “seem” to pop up.  Sound familiar? The tricky part is that you are in a CONFLICT with yourself:

One part of you is saying, “Make those calls.” This is the goal setting, driven part that is you at your best.  The other part of you is saying,” I might annoy someone” or some part of inner conflict like that.  The second part usually wins out and you don’t make the calls. The consequence? You wonder why your business is not taking off. You wonder why you don’t have the money you need? The heart of this type of call reluctance is actually self-confidence.  We are worrying more about how we are “perceived” by others then we are about our own success.  So how do we overcome this problem that is almost universal amongst EVERYONE but the very best of producers?  Well, there is no magic formula, but over the years the following tips have proven to work time and again:

-          Get clear on the value of what you do.  If what you do matters, if you truly see yourself as helping people, then making that call is just doing a service to those people.  Listen, people get screwed over every day by bad agents and unscrupulous loan officers and Realtors- I feel it is my responsibility to make sure that the people I care about are protected from BAD mistakes that can cost them thousands.  Look at all the pain we are seeing now from people making bad decisions….I won’t let that happen to the people I care about and that includes my clients-

-          Create a mantra and repeat it.  In his phenomenal book, “The Greatest Salesman in the World”, Og Mandino shares the power of repetition 3 times a day, every day, for 30 days.  Create a mantra like, “I am the best agent in this county” or something similar and repeat it to yourself constantly during the day.  The mind can not differentiate between reality and what you tell it and the more you envision and embrace the best you can be, the more it will begin to manifest in your life.  This is really not much more then the Law of Attraction.

-          Worst case, force yourself.  Create a penalty if you don’t do it.  Something you HATE to do.  Get mad at yourself to the point that NOT making the calls is more painful then making the calls.  Once that happens, you will naturally make the calls.

There is no easy answer to call reluctance but the above techniques have worked for many people and maybe they can assist you.  I hope this adds value to your life this week!  To run your project scenario email us at info@thefernandezgroup.com or visit us online at http://thefernandezgroup.com




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