Archive for April, 2010

22
Apr
10

Put on Your Cape and Fly!

You Are The Heroes!

“The credit belongs to the man who is actually in the arena; whose face is marred by sweat and blood; who strives valiantly; who errs and comes short again and again because there is no effort without error and shortcoming; who knows the great enthusiasms, the great devotion, spends himself in a worthy cause; who at best knows in the end the triumph of high achievement; and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never tasted victory or defeat.”-Theodore Roosevelt

As I powered through the week, taking calls, making calls, writing loans and booking deals…I was stunned at the overall negativity amongst most.  I would call a lender to run a deal by them and they would sound like their mother just passed away.  I must admit, one of those days I got down myself as the sheer vastness of everyone’s depression, combined with some temporary sales defeats, had me temporarily focused on the negatives all around me.  But as I woke up the next day through my routine, I got myself fired up again, and realized that you guys are the heroes in this marketplace.

Sales people, mortgage people, Realtors, those that are left in the arena are the hope of this time.  Most people are looking to the Government, and begging them to take control of more and more, but I don’t think that will fix things long term.  More government, in my opinion, is a band-aid, not a solution.  The solution resides with us, those that are left in the arena.  It is on our efforts, our creativity, our ridiculous optimism that the tide will eventually turn.  You may think your labors amount to nothing, and that you are at the mercy of forces beyond your control.  And in many ways, you are.  But you can still control your response, you still have a say in how your life will play out.  And you ARE out there making it happen.

I want to encourage you to stay in the arena because the country needs the fighters.  If you are still in this market at this point then you are a fighter.  You, not the government, are the true hope of this country.  People need positive people, they need hope, they need good stories.  They need heroes-they need you.  And many of you are having awesome years. True, many Realtors and mortgage people are struggling.  But if you are reading this, then you are still in the game.  You are still fighting.  You are still experiencing the high’s, the low’s, victory and defeat.  It is Roosevelt’s quote being lived out each day.  And if this economy does completely crash and the banking system collapses, then I am going to crash greatly, for my place is NOT with the cold and timid souls. I know both victory and defeat.

And I think we can accomplish so much more if we work together to help each other’s businesses. Let’s touch base if for no other reason than to encourage each other.  Give me a call at 888-890-2416 or email me at info@thefernandezgroup.com and let’s do lunch or coffee and discuss ways to succeed together.  Two are better than one, let’s join forces and craft our own destinies out of this trying time.  Talk to you soon!

Perry

p.s. To find out more about our Commercial Financial capabilities that can help you close more transactions, or to just touch base and try to encourage each other during the battle, give me a call today at 888-890-2416 or email me at info@thefernandezgroup.com.  I would love to get together with you and join forces to build an awesome future.

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12
Apr
10

Exponential Business Growth

Exponential Business Growth

Your database is an infinite source of revenue for you.  200 names marketed with alternating methods, such as emails and phone calls are good for a MINIMUM of 5 closings a month when done consistently (emails one month, phone call the next).  You just see 200 names, but those 200 people each know 50 people on a first name basis which makes the database 10,000 and don’t you think you can get just a small percentage of that?  Included in most people’s 50 “fast” names are insurance people, as well as colleagues, friends, church members, attorneys and more, the opportunities are endless!

And in tight times, you can add more value than ever before with a simple follow-up system of alternating emails and phone calls will have you top of their mind and inexpensively as well.  A common question I get goes something like this, “Perry, what do I talk about when I call these people? Especially when I just talked to them 2 months ago?  I was just wondering what kind of conversation topics you might suggest when you are talking to them that often?”

That first call after the first value added email should be a simple, “Just calling to make sure you received the helpful info I sent you” and then move into the best question of all…

“so how are things going?”

The key is to get them talking about their life and especially their problems because in the issues are the opportunities to sell other things…refer them to your affinity partners, etc.

The key is relationship, building trust, solving their problems and if everything is hunky dory, try to at least get a referral …something. Everyone needs to know a good Advisor, especially now as the market has changed.  Make sure they have all your contact info and know that they can refer you.  You do that on every call and you will be winning the game big time.

Remember, don’t make this hard…don’t call to sell them something.  Call to check in, make sure you have their info correctly in your database, check to make sure they received your helpful info, and then ask them “how they are doing” and listen.  Your database is a goldmine just waiting for you to tap it….

Perry

P.S.  Remember, in tough times, often a good commercial mortgage firm can make or break a deal.  Call me today to review not just changes in the industry but ways that we can help grow your business.  We are more than a brokerage-We are trusted advisors COMMITTED to YOUR success.  Just give us a call at 888-890-2416 or email us at info@thefernandezgroup.com

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